Services marketing: integrating customer focuss across the firm /

By:

ZEITHAML, Valarie .A. author

Contributor(s):

Biter, Mary JO author

Material type: Text

TextPublication details: Boston : McGraw - Hill / Irwin, 2003.Edition: third editionDescription: xx,668 pages. :illustrations. Bibliography : page 658 - 660ISBN:

00711991414

Subject(s):

Services industries - Marketing
Customer Services
Marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FIRST FLOOR General Stacks	Non-fiction	HD 9980 .5 .Z48 2003 (Browse shelf(Opens below))	Available		084943 - 01

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