Services marketing: integrating customer focuss across the firm /
ZEITHAML, Valarie .A. author
Services marketing: integrating customer focuss across the firm / - third edition - Boston : McGraw - Hill / Irwin, 2003. - xx,668 pages. :illustrations. Bibliography : page 658 - 660
00711991414
Services industries - Marketing
Customer Services
Marketing
Services marketing: integrating customer focuss across the firm / - third edition - Boston : McGraw - Hill / Irwin, 2003. - xx,668 pages. :illustrations. Bibliography : page 658 - 660
00711991414
Services industries - Marketing
Customer Services
Marketing