Marketing Management: strategic approach with a global orientation /

By:

BOYD, Harper W., author

Contributor(s):

Walker, Orville C., author
Larreche, Jean-Claude, author

Material type: Text

TextPublication details: Boston: Irwin / McGraw-Hill, 1998.Edition: Third editionDescription: xxii, 547 pages: Illustration, includes bibliographical referencesISBN:

0256226326

Subject(s):

Marketing - Management

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FIRST FLOOR General Stacks	Non-fiction	HF 5415 .B69 1998 (Browse shelf(Opens below))	Available		071076-01

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