Contemporary advertising:and integrated marketing communications /

By:

ARENS, William F

Contributor(s):

WEIGOLD, Michael F. author
ARENS, Christain

Material type: Text

TextPublication details: New York: McGraw-hill irwin, 2011.Edition: 13th editionDescription: xl, 774 pages.:illustration. includes bibliographical referencesISBN:

9780071220606

Subject(s):

Advertising
Marketing
Mass media

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Item type	Current library	Call number	Status	Date due	Barcode
Books	FIRST FLOOR General Stacks	HF 5816 .A68 (Browse shelf(Opens below))	Available		090659-01

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