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	1.	Marketing Management: strategic approach with a global orientation / by BOYD, Harper W., author Walker, Orville C., author Larreche, Jean-Claude, author Edition: Third edition Material type: Text Publication details: Boston: Irwin / McGraw-Hill, 1998 Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF 5415 .B69 1998. Place hold Add to cart (remove)
	2.	Marketing Research: Text and cases / by BOYD, Harper W. ,author Westfall, Ralfh. joint author Stasch, Stanley F. joint author Edition: Seventh Edition Material type: Text Publication details: Ne Delhi: AITBS Publishers, 2012 Availability: Items available for loan: MAIN LIBRARY (2)Call number: HF 5415.2 .B79 2012, ... Place hold Add to cart (remove)

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