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1.
Strategic Brand management : building, measuring, and managing brand equity .- by
Material type: Text Text
Publication details: Upper saddle River. NJ : Prentice Hill, 1998
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HD 69 . B7K27.

2.
Marketing management / by
Edition: Thirteenth edition
Material type: Text Text
Publication details: New Jersey: Pearson Prentice Hall, 2015
Availability: Items available for loan: MAIN LIBRARY (2)Call number: HF 5415.13 .K87 2015, ...

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