Advertising and promotion: an integrated marketing communications perspective /

By:

BELCH, George E., author

Contributor(s):

Belch, Michael A., author

Material type: Text

TextPublication details: USA: McGraw Hill Education, 2015.Edition: Tenth editionDescription: xxxvi, 842 pages includes bibliographical references, illustrationsISBN:

9789814575119

Subject(s):

Advertising
Communication and promotion

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FIRST FLOOR General Stacks	Non-fiction	HF 5801 .B422 2015 (Browse shelf(Opens below))	Available		`090767-01

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