TY  - BOOK
AU  - ZEITHAML, Valarie .A. author
AU  - Biter, Mary JO author.
TI  - Services marketing: integrating customer focuss across the firm
SN  - 00711991414
PY  - 2003///
CY  - Boston
PB  - McGraw - Hill / Irwin
KW  - Services industries - Marketing
KW  - Customer Services
KW  - Marketing
ER  -