TY  - BOOK
AU  - ARENS, William F.
AU  - WEIGOLD, Michael F. author
AU  - ARENS, Christain
TI  - Contemporary advertising:and integrated marketing communications
SN  - 9780071220606
PY  - 2011///
CY  - New York
PB  - McGraw-hill irwin
KW  - Advertising
KW  - Marketing
KW  - Mass media
ER  -