Marketing research / (Record no. 12155)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00398nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071115711 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | COOPER, Donald, R., author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | Mcgraw-hill Irwin, |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 790 pages. : Illustrations |
| Other physical details | Includes Bibliographical References |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schindler Panelas, author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
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