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1.
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The summary research handbook / by Series: (the Irwin series in Marketing)
Edition: second edition
Material type: Text Text
Publication details: Boston: McGraw HIll, 1995
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HA29 .A45 1995.

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2.
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Product design and development / by Series: (Irwin series in marketing)
Edition: thirth edition
Material type: Text Text
Publication details: Boston: McGraw Hill / Jrwin, 2004
Availability: Items available for loan: MAIN LIBRARY (2)Call number: HD 31 .U45 2004, ...

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3.
Marketing strategy: Planning and implementation by Series: The Irwin series in marketing
Material type: Text Text
Publication details: Boston: Richard D. Irwin inc, 1992
Availability: Items available for loan: MAIN LIBRARY (1)Call number: HF 5415.13 .W17.

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