TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing : principles & perspectives / by William O. Bearden, Thomas  N. Raymond W. Lafarge
T2  - (McGraw-Hill/ Irwin series in marketing )
SN  - 0072539097 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -